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HAVING A BIRTHDAY CLUB AT YOUR RESTAURANT Is by far one of the most beneficial revenue boosters you could ever create for your business. The most obvious reason to have a birthday club is that birthdays are popular & people love to celebrate their birthday. Birthdays are the most popular occasion to dine out. It?s also one of the most common overlooked marketing systems many owners fail to incorporate at their restaurant. In this short read, I will convey the importance of ?why you need a birthday club? at your restaurant, in addition to the revenue boosting benefits of creating one. 5 REASONS TO HAVE A BIRTHDAY CLUB ? HIGHEST TRANSACTION CUSTOMER: according to the National Restaurant Association, an average birthday patron spends ?90 per table. ? GOODWILL: people that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier! ? GROUPS: birthday guest seldom dine alone on their birthday and often times th